Astra Advocacy

At Astra, we believe advocacy is essential to protecting the heart of the specialty toy industry. We pledge to champion policies that empower small businesses, celebrate the value of play, and support the well-being of children and families everywhere. Through education, collaboration, and a unified voice, Astra is committed to ensuring our industry continues to grow, innovate, and inspire - today and for generations to come. 

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ELEVATE

We Elevate by sharing knowledge and expertise through our online and in-person educational offerings, online community boards, and regional events throughout the year.

Education
Engage

ENGAGE

We Engage by attracting and retaining members through marquee events, program offerings, volunteer opportunities, committee input, and outreach to like communities and organizations.

Marketplace & Academy
Promote

PROMOTE

We Promote by building our industry, our members, and our brand. Our member retailers, sales reps, and manufacturers know the best toys and games for all ages and interests while offering individualized attention.

ASTRA Play Awards

We Are ASTRA!

The Guiding Star of the specialty Play community.

We are the STAR that guides our members, The STAR that shines on the specialty toy trade, The STAR that represents expertise & trust to our neighborhood shoppers.

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