Astra Advocacy

At Astra, we believe advocacy is essential to protecting the heart of the specialty toy industry. We pledge to champion policies that empower small businesses, celebrate the value of play, and support the well-being of children and families everywhere. Through education, collaboration, and a unified voice, Astra is committed to ensuring our industry continues to grow, innovate, and inspire - today and for generations to come.

 

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Tariff Impact Survey

We’re collecting real stories about how tariffs are impacting businesses of our Astra members—and we need your input to strengthen our voice on Capitol Hill.

CLICK HERE

Find Your Local Representative

Quickly identify and connect with your local, state, and federal representatives to make your advocacy efforts direct, personal, and effective.

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Talking Points to Reach Out To Your Reps

Use these clear, ready-to-go talking points to confidently connect with your local representatives and advocate for the specialty toy industry.

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DC Fly-In Section

 

Tariff Impact Survey

Your voice matters now more than ever!  With more than 4,000 members strong, let’s band together and show the strength of our community before our November fly-in. Every story counts, and together, we make a difference.

 

Take The Survey

 

 

Key Survey Results

4,000+

Astra members strong

96.1%

Reporting declines in
revenue & profit

45%

Have begun layoffs
+30% expect to begin by year-end
15.7% have closed or expect to close

 

DC Fly-In Section

 

Member Advocacy Resources

To help members take action in their own communities, Astra created a library of advocacy tools - including templates, talking points, and guides for connecting with local representatives. These resources make it easy for every member to become a confident advocate for play. 

Explore Toolkit  Find Your Representatives Contact U.S. SenatorsWays and Means Committee

 

 

 

DC Fly-In Section

 

DC Fly-In

Astra members traveled to Capitol Hill to advocate against proposed tariffs on toys that would have directly impacted small businesses and families nationwide. By meeting face-to-face with policymakers, the committee helped elevate the concerns and stories of specialty retailers across the country.

Watch Recap Download Meeting Notes  View Photos