Sari Wiaz is the president at Wize Choice Creations and creator of Baby Paper. She brings 15 years of toy industry experience after a career in electronics retail, event planning and management, real estate, and ad specialty sales. Since becoming a member of ASTRA, Sari has served on the Marketplace & Academy Committee, Education Committee and ASTRA Summer Camp Committee, and has volunteered onsite at Marketplace & Academy.

Sari has volunteered with the Goldman Sachs 10K Voices Small Business Advocacy program and the Toy Association's Toy Foundation program, and has served on the board of the CURED Foundation, Kids 4 Kids and Temple Chai & Sisterhood.