Shop Local. Build Community. Make Memories.

Each month, Astra highlights different toy stores on social media, sharing their stories, behind-the-scenes moments, and the ways they make their communities special. By supporting local toy stores, you’re not just buying a toy - you’re investing in small businesses, personalized customer service, and the heart of play.

Find and Support Your Neighborhood Toy Store

Looking for toys that inspire imagination and connection? Find your local toy experts!

Your neighborhood toy store offers:

• Unique toys and games you won’t find in big-box stores
• Thoughtful recommendations for every age and stage
• A shopping experience rooted in joy, discovery, and care
  

   

When you shop local, you’re not just buying a toy, you’re building community!

👉 Find a Neighborhood Toy Store Near You

Astra Members: Get Featured!

If you’re an Astra retailer, this initiative is one of your exclusive member benefits.

Here’s how to get involved:

1. Submit your photos or videos showcasing your store, staff, customers, or community events.
2. Tell us your story - how your store brings play to life in your neighborhood.
3. Astra will curate your content into shareable social media features posted across our platforms, highlighting your store to families nationwide.

Ready to participate? Click Here to request the submission link!

This is your chance to gain national visibility, connect with your community, and show why your store makes play personal.

What Is The Your Neighborhood Toy Store Initiative?

Your Neighborhood Toy Store is a year-round celebration of the local, independent toy retailers who bring the joy of play to communities across the country. This initiative—formerly known as Neighborhood Toy Store Month—has expanded beyond November to shine a spotlight on Astra retailers all year long.

Through this ongoing campaign, Astra highlights the heart and soul of our industry: the independent specialty toy store. These stores don’t just sell toys—they spark imagination, nurture learning, and create lifelong memories through the power of play.

When We Celebrate

Every day is a great day to support your local toy store, but November remains a special month of celebration.
During Neighborhood Toy Store Month, Astra and participating retailers nationwide:

• Host local events and activities
• Share stories and videos on social media
• Encourage families to Shop Local. Build Community. Make Memories.
  

   

This annual celebration kicks off the holiday season by honoring the specialty toy retailers who make play personal.

Why We Celebrate Neighborhood Toy Stores

Neighborhood toy stores are so much more than retail spaces—they’re places where creativity, connection, and community thrive. When you shop at a locally owned toy store, you’re supporting:

• 🧩 Personalized Expertise: Knowledgeable staff who know which toys inspire creativity, imagination, and growth.

• 🏡 Local Impact: Dollars spent locally strengthen your community and support small business owners.

• 🎁 Specialty Selection: Thoughtfully curated toys and games chosen with care, not algorithms.

• 💬 Meaningful Connections: Real people who love helping families find the perfect toy.

Each November, we continue to celebrate these stores during Neighborhood Toy Store Month - but now the celebration doesn’t stop there. Your Neighborhood Toy Store Initiative keeps the spotlight shining all year long.

How the Initiative Works

Your Neighborhood Toy Store is a social media–driven campaign powered by the Astra community. Throughout the year, Astra:

• Collects videos, photos, and stories from member retailers showcasing their stores, customers, and community events.

• Produces and shares highlight videos across Astra’s social media platforms to feature participating retailers.

• Promotes Neighborhood Toy Store Month in November with special campaigns and consumer-facing content encouraging families to shop local and play more.

Each feature celebrates the incredible people and places that make independent toy stores a cornerstone of their communities.

Let’s Keep Play Local

Independent toy stores are where imagination begins and community grows. Join us in celebrating them, not just in November, but all year long.

🛍️ Your Neighborhood Toy Store: Where Play Lives Year-Round.