Certified Play Expert Program

Our CPE program is a 2 day course that teaches participants how to become well versed in the art and science of play. It will deepen your knowledge of child development and the importance of play through all ages.

• This is an important business strategy for your products OR for your store! It leads to differentiating your products or your store from the competition and it builds trust with your customers.

Manufacturer - your knowledge of child development will differentiate your products from competitors.

Retailers - your customers will trust you to help them find toys that are fun & promote healthy, developmentally appropriate play!

What is the Certified Play Expert Program?

Parents and buyers depend on the specialty toy industry for toys that are loads of fun for kids, and promote healthy, developmentally appropriate play at the same time. Becoming well-versed in the art and science of play is an important business strategy that leads to differentiating your products or your store from the competition and builds trust with your customers.

Earning the ASTRA Certified Play Expert credential will deepen your knowledge about child development and the importance of play - through ALL ages!

Participants will get top-quality, research-based instruction in several core areas, including theories of child development, characteristics of major developmental stages, types of play and their benefits, advocating for play, and making sense of play.